Contagious business book5/24/2023 ![]() If you’re a business owner, a manager, or someone trying to increase awareness about a topic that’s important to you, this book is full of great resources to help you. In the book, Jonah shares the six basic principles that drive all sorts of things to become popular. ![]() His latest book, called The Catalyst, just came out this year.Ĭontagious is all about the science behind word-of-mouth and why certain things get talked about and shared. Jonah is an expert on word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He took years of research and turned so much of the data into the great stories and ideas he shared in the book. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania. It's one of the best business books I've read this year. Contagious by Jonah Berger is such an awesome book, especially for leaders. ![]()
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